People Go online Using Mobile Phones

According to a new report by the Pew Internet & American Life Project, almost two-thirds of American cell phone owners go online using their mobile phones – a 100% increase from 2009:

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The study conducted in April and May of this year shows that demographic profile of cell phone Internet usage skews younger, mirroring that of smartphone ownership.  In addition, consumers who use their cells to access the Internet are more likely to have a college degree, income above $75,000 and be an urban or suburban resident:

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But younger consumers aren’t the only ones using mobile phones to access the Web – the report found that usage among cell owners aged 50-64 increased 15% in the past year, from 36% in 2012 to 51% in 2013.

Interestingly, the report found that 34% of consumers using their mobile phones to access the Internet said they mostly use their cell phone rather than any other device like a desktop or laptop computer.

This mass migration to mobile for Internet access means that the successful delivery of marketing content to mobile devices is directly impacted by the optimization of your website, landing pages and email for mobile. It is no longer a question of if you should optimize for mobile, it’s now just a question of when.