A Guide to Mobile Marketing

Two years ago, the purchase of smartphones surpassed that of PCs, and that gap has only been widening. In 2013, almost twice as many smartphones as PCs will be sold worldwide.

The infographic below details the impact that mobile marketing has – and will continue to have – on business marketing practices due to the increased response rates marketers are enjoying from mobile:

SBGtoMM

Using an automotive marketing CRM system that can facilitate the relationship between dealer and consumer is key to remaining relevant in today’s mobile marketing landscape.