Mobile + Data New Marketing Trend
In a new study from the Mobile Marketing Association called Marketers Guide to Mobile and Data, 65% of marketers surveyed said that the combination of...
People Go online Using Mobile Phones
According to a new report by the Pew Internet & American Life Project, almost two-thirds of American cell phone owners go online using their mobil...
A recent Forbes article outlined the five important steps that companies need to take to begin implementing a data-driven marketing strategy.  These i...
Mobile Remains a Largely Untapped Opportunity for Marketers
Despite explosive user growth in the past year, mobile remains a largely untapped opportunity for marketers according to the recently released Mobile ...
Adult Use of Social Media at Record High
The most definitive study of Internet usage by Americans – the Pew Research Center’s Internet & American Life Project – reports that social media ...
The Benefits of Data-Driven Marketing
A new survey of leading brand marketers by BlueKai, a data activation system for marketers and publishers, has found that a vast majority of those sur...
How Mobile is Changing Business
This year, more consumers will access the Internet via mobile devices – phones and tablets – than desktop computers, marking a significant change in t...
How Data-Driven Email Marketing Yields Better Results
According to research by Ascena Retail Group, data-driven “triggered” email campaigns have been shown to deliver:70% increase in unique open rat...
How Mobile Marketing Helps Increase Customer Retention
Several recent research studies show that businesses using multiple channels to connect with customers enjoy higher customer retention rates than thos...