A recent Forbes article outlined the five important steps that companies need to take to begin implementing a data-driven marketing strategy.  These i...
The Benefits of Data-Driven Marketing
A new survey of leading brand marketers by BlueKai, a data activation system for marketers and publishers, has found that a vast majority of those sur...
How to Implement a System for Converting Leads and Retaining Customers
Do you have the right system in place for converting leads into customers, and then from paying customers into staying customers?If the answer is ...
If you are a frequent visitor to data-driven websites like Amazon.com, you have experienced what it’s like when savvy companies use customer data to d...
3 Ways To Help Customers Buy More From You
A recent study from Forrester showed that 72% of customers prefer to solve their issues quickly and easily online, and that 88% of those who are able ...
Data-driven marketing – the use of customer data to drive marketing and sales processes – has been credited with delivering an average ROI of 145 perc...