How Data-Driven Email Marketing Yields Better Results
According to research by Ascena Retail Group, data-driven “triggered” email campaigns have been shown to deliver:70% increase in unique open rat...
How to Make Your Emails Mobile-Friendly
Email marketing services company Litmus took an in-depth look at their aggregated email analytics (1 billion+ emails delivered) and found that mobile ...
Personalized promotional and triggered emails deliver stronger open and click rates than their non-personalized counterparts, and also generate higher...