Mobile + Data New Marketing Trend
In a new study from the Mobile Marketing Association called Marketers Guide to Mobile and Data, 65% of marketers surveyed said that the combination of...
People Go online Using Mobile Phones
According to a new report by the Pew Internet & American Life Project, almost two-thirds of American cell phone owners go online using their mobil...
Mobile Remains a Largely Untapped Opportunity for Marketers
Despite explosive user growth in the past year, mobile remains a largely untapped opportunity for marketers according to the recently released Mobile ...
How Mobile is Changing Business
This year, more consumers will access the Internet via mobile devices – phones and tablets – than desktop computers, marking a significant change in t...
How Mobile Marketing Helps Increase Customer Retention
Several recent research studies show that businesses using multiple channels to connect with customers enjoy higher customer retention rates than thos...
Why You Should Be Doing Mobile Marketing
Recent research by emarketer.com showed that mobile use among U.S. adults is rapidly rising, with Americans spending one hour and 22 minutes every day...
6 Savvy Mobile Marketing Practices
Mobile marketing now outranks online advertising as a way to market to consumers; here are 6 savvy mobile marketing practices you should be considerin...
Leveraging Dayparting in Your Mobile Strategy
Mobile marketing allows dealers to take advantage of dayparting – delivering marketing messages during precise times – but doing so effectively requir...
According to comScore, a leading digital usage measurement company, 134 million Americans own smartphones, up 8% in the last three months.  As smartph...