In-Store Shoppers Use Mobile to Help Make Purchase Decisions

A new Google study — “Mobile In-Store Research: How in-store shoppers are using mobile devices” – focuses on in-store consumer behavior and finds that 84% of smartphone shoppers use their devices to help shop while in the store.

The top way consumers use their phones while shopping is to search:

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From a car dealership viewpoint, one of the most interesting aspects of the study found that one-third of shoppers use their mobile device instead of asking for help from sales personnel:

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This can lead to lost sales opportunities – unless you have uNotifi’s automotive marketing CRM system featuring Mobile Alerts, which notifies sales associates when one of their top customers walks into the dealership.

Mobile Alerts also detects customers when they bring their vehicle in for service and sends them personalized text messages based on the status of their vehicle. Customers can respond to the message, alerting a sales associate who can then immediately tend to the customer needs.

Mobile Alerts can be used to offer test drives, extended service contracts, vehicle accessories, trade appraisals and much more. And it makes these offers in real time, to eligible customers at a time when they have time to kill – in the waiting lounge. Mobile Alerts allows a dealer to take service and sales philosophy into the digital era.